Want to capture readers? No matter what genre your book falls into, nothing beats an intriguing book description that leaves a reader wanting more. A good book description is detailed, descriptive copy that is suited for public display, used for your book marketing, book discovery, and for sales purposes. It helps potential buyers find and understand your book. It’s your pitch, your chance to get people interested, and while we know you could probably write pages upon pages explaining to someone what your book is about, your space and reader attention span are limited. You have to pack a lot of punch into a couple hundred words, sometimes less.
When creating your book description, you want to make sure you provide the information needed to help buyers (including consumers, booksellers, and librarians) understand what they’re about to purchase and whether they want to. Having the right information in place determines not only whether you attract the attention of your audience, but whether you attract the right audience.
Don’t just write one version and consider it done. Write multiple versions, test and gather feedback, and improve your book description until you feel it’s the best possible sales piece for your book. Before you start writing, here are a few things you should know about crafting the perfect book description.
1. Utilize Keywords
A good book description isn’t just about telling readers what your book’s about once they find it; it’s about telling search engines what search queries your book could answer so that readers actually can find it. The better your book description, the better your chances for gaining visibility and converting a brief read into a book purchase.
Consider a prospective online customer hasn’t read your book, can’t physically pick it up, and may not know anything about it yet. If they don’t know the book exists, how would they look for something like it? When writing your book description, think like a buyer, and not like the author. Make sure you write your book descriptions using words your ideal consumer would be searching for so that you can attract the right attention more efficiently.
Considering both your keywords and your title, draft a succinct but keyword-rich description of your book using the same keywords you’ve used elsewhere in your book metadata. Make the description informative to users first and search engines second, and remember, it’s better to go narrow than wide, more specific than general. You want your conversion rate to be high. That is, when buyers come to your book sales page, they should be compelled to buy—not click off because they were lured in falsely or in too general a way. Your book description should be attention-grabbing copy that sells your book. The initial search of your potential reader is your first opportunity to make an impression, so make sure you’re using the right book metadata and keywords to do it.
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