Keywords don’t have to just be one word; they can also be phrases. Record words and short phrases you think your readers might enter into a search engine to find you and your book. Eliminate less important and more generic words and phrases from your list. The more specific the keywords, the more likely the person searching for those specific words will be happy to find your book among the search results. Only use select keywords that apply to your book. Don’t try to game the system by selecting popular keywords and phrases simply because they’re popular. A reader will be able to quickly determine if your book is actually what you said it is and these kinds of tactics will lose customers versus gain them for you by hurting your reputation and audience loyalty.
Is your book a children’s book? What is it about? If you’ve written a children’s book about animals, use “children’s book” and “animals” in your keywords so that a parent searching for “children’s book about animals” will be more likely to find your title. Or maybe you’ve written an Italian cookbook. Use “Italian cookbook” as a keyword phrase and maybe even “Italian recipes”. When a chef is looking for new recipes, she might type “Italian recipe” into a search engine and find your cookbook as the answer. Think about all the keywords and phrases that could apply, but don’t overdo it. Using the right keywords in your metadata will help your book show up in relevant searches like these.
You may join this free course to learn more: